Thank God he doesn’t always give us what we want.
April 9th, 2010Many times in business and in life we find ourselves disappointed when things don’t go the way we planned. Just when we have it all figured out, out of the blue a curve ball comes our way and we are thrown off course. Unfortunately, when we are fixated on how things didn’t go our way we may miss an even greater opportunity.
In 1945 when Sam Walton got out of the service, with the backing of his powerful father-in-law he bought his first department store, which was part of the Ben Franklin chain. Sam had wanted to locate in St Louis but his wife who controlled the purse strings demanded they buy a store in a small town which is what Newport Arkansas was. Even though it was a small town this move turned out to be positive. Due to the development of a highway system new- found customers bypassed other smaller towns and flocked to Sam’s location. In the first year sales jumped 45%. In five years his sales went from $72,000 to $250,000. They were leading Pleasantville lives, parenting their first three children, living in a grand home on the hill and Sam was chairmen of the chamber of commerce. Then in 1950 their perfect life came crashing down. Sam lost the lease on the building where his store was located. There was no place else in town to lease and building was out of the question. He was forced to either get out of the department store business if he wanted to remain in Newport or look in another town. He finally found a space in Bentonville Arkansas at the western edge of the Ozarks. Because of Bentonville’s central location near the borders of Mississippi, Kansas and Oklahoma, business boomed. Shortly thereafter he opened stores in eight surrounding towns and the largest retail giant in the history of the world was born.
Would Sam Walton still have been successful if he had stayed in Newport and lived his Pleasantville life? Did having his world turn upside down force him to dig deep and get his creative juices flowing to try something different? We will never know but sometimes when we are forced out of our comfortable spot an opportunity appears that we would have never seen had it not been for an unfortunate incident. Many times good gets in the way of great. When life does not go the way you planned, don’t dwell on what it could have been; look to what it can become. It may prove to be the best move you ever made. Is your Bentonville sitting in front of you but you can’t see it?